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The following Product Service Codes (PSCs) are commonly associated with NAICS 541830, Media Buying Agencies
Support—Management: Advertising
Description
Advertising Services
Possible NAICS Codes
541810 – Advertising Agencies
541850 – Indoor and Outdoor Display Advertising
541890 – Other Services Related to Advertising
541613 – Marketing Consulting Services
513110 – Newspaper Publishers
541820 – Public Relations Agencies
513199 – All Other Publishers
541910 – Marketing Research and Public Opinion Polling
541840 – Media Representatives
541611 – Administrative Management and General Management Consulting Services
Support—Management: Public Relations
Description
Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)
Possible NAICS Codes
541820 – Public Relations Agencies
541611 – Administrative Management and General Management Consulting Services
561920 – Convention and Trade Show Organizers
541810 – Advertising Agencies
541613 – Marketing Consulting Services
541430 – Graphic Design Services
541910 – Marketing Research and Public Opinion Polling
516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
512110 – Motion Picture and Video Production
561410 – Document Preparation Services
Support—Administrative: Information Retrieval
Description
Information Retrieval
Includes
Includes: Service Related to Search and Storage of Text Images, Video, and Other Such Data
Possible NAICS Codes
519290 – Web Search Portals and All Other Information Services
561611 – Investigation and Personal Background Check Services
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541110 – Offices of Lawyers
541519 – Other Computer Related Services
513120 – Periodical Publishers
921190 – Other General Government Support
541990 – All Other Professional, Scientific, and Technical Services
513210 – Software Publishers
519210 – Libraries and Archives
Support—Professional: Personal Services Contracts
Description
Personal Services Contracts
Possible NAICS Codes
812990 – All Other Personal Services
541990 – All Other Professional, Scientific, and Technical Services
928120 – International Affairs
541611 – Administrative Management and General Management Consulting Services
541519 – Other Computer Related Services
921190 – Other General Government Support
561320 – Temporary Help Services
561210 – Facilities Support Services
541690 – Other Scientific and Technical Consulting Services
561110 – Office Administrative Services
IT and Telecom—Business Application/Application Development Software as a Service
Description
Support services, delivered as a service contract (SaaS or Subscription) involved with the analysis, design, development, code, test and release packaging services associated with application development projects, as well as off-the-shelf Business software.
Includes
Software that is licensed for use over a defined period of time. This can also be referred to term, temporary, provisional, or short-term.
Excludes
End-user productivity software.
Notes
Software as a Service, Service Contracts, Subscription based software provisioning, and device rentals are considered services.
Possible NAICS Codes
541519 – Other Computer Related Services
513210 – Software Publishers
541511 – Custom Computer Programming Services
334111 – Electronic Computer Manufacturing
519290 – Web Search Portals and All Other Information Services
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541512 – Computer Systems Design Services
513120 – Periodical Publishers
423430 – Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
611420 – Computer Training
Support—Professional: Communications
Description
Communications Services
Possible NAICS Codes
517111 – Wired Telecommunications Carriers
541519 – Other Computer Related Services
517810 – All Other Telecommunications
516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
541611 – Administrative Management and General Management Consulting Services
517122 – Agents for Wireless Telecommunications Services
517112 – Wireless Telecommunications Carriers (except Satellite)
541613 – Marketing Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
334220 – Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
Other QC/Test/Inspect—Miscellaneous
Description
Other Quality Control, Testing and Inspection Services: Miscellaneous
Possible NAICS Codes
541380 – Testing Laboratories and Services
488390 – Other Support Activities for Water Transportation
541330 – Engineering Services
541990 – All Other Professional, Scientific, and Technical Services
541620 – Environmental Consulting Services
541350 – Building Inspection Services
541690 – Other Scientific and Technical Consulting Services
561210 – Facilities Support Services
811310 – Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
237120 – Oil and Gas Pipeline and Related Structures Construction
Special Studies/Analysis—Other
Description
Other Special Studies and Analysis
Possible NAICS Codes
541512 – Computer Systems Design Services
541611 – Administrative Management and General Management Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
541380 – Testing Laboratories and Services
541330 – Engineering Services
541720 – Research and Development in the Social Sciences and Humanities
541620 – Environmental Consulting Services
541690 – Other Scientific and Technical Consulting Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
561611 – Investigation and Personal Background Check Services
Special Studies/Analysis—Organization/Administrative/Personnel
Description
Organization/Administrative/Personnel Studies
Possible NAICS Codes
541720 – Research and Development in the Social Sciences and Humanities
541611 – Administrative Management and General Management Consulting Services
611710 – Educational Support Services
561110 – Office Administrative Services
541910 – Marketing Research and Public Opinion Polling
561320 – Temporary Help Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
721110 – Hotels (except Casino Hotels) and Motels
813920 – Professional Organizations
541990 – All Other Professional, Scientific, and Technical Services
Photo/Map/Print/Publication—Reproduction
Description
Reproduction Services
Possible NAICS Codes
333310 – Commercial and Service Industry Machinery Manufacturing
323111 – Commercial Printing (except Screen and Books)
325910 – Printing Ink Manufacturing
532420 – Office Machinery and Equipment Rental and Leasing
513120 – Periodical Publishers
541360 – Geophysical Surveying and Mapping Services
561439 – Other Business Service Centers (including Copy Shops)
513130 – Book Publishers
423420 – Office Equipment Merchant Wholesalers
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
Support—Administrative: Other
Description
Other Administrative Support Services
Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
561110 – Office Administrative Services
561320 – Temporary Help Services
561210 – Facilities Support Services
541990 – All Other Professional, Scientific, and Technical Services
561990 – All Other Support Services
541330 – Engineering Services
541199 – All Other Legal Services
541519 – Other Computer Related Services
721211 – RV (Recreational Vehicle) Parks and Campgrounds
Support – Administrative: Electronic Records Management Services
Description
Administrative Support Services
Includes
Includes: IT solutions with the primary purpose of managing federal records; All services necessary to manage electronic Federal records, digitization of physical records, document conversion services related to federal records and IT software, hardware, and equipment, where services are the predominate portion of the contract value.
Excludes
Excludes: IT solutions with records management capabilities where the primary purpose is other than managing federal records; Services related to the management, storage, organization, retrieval, transportation, and destruction of physical Federal records (PSC R616).
Notes
Note: As defined by 36 CFR 1220.18, Electronic Records Management is the planning, controlling, directing, organizing, training, promoting, and other managerial activities related to the creation, maintenance and use, and disposition of electronic records, carried out in such a way as to achieve adequate and proper documentation of Federal policies and transactions and effective and economical management of agency operations. An electronic record is defined as any information that is recorded in a form that only a computer can process and that satisfies the definition of a Federal record under the Federal Records Act. The term includes both record content and associated metadata that the agency determines is required to meet agency business needs.
Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541519 – Other Computer Related Services
541512 – Computer Systems Design Services
561499 – All Other Business Support Services
541511 – Custom Computer Programming Services
493110 – General Warehousing and Storage
513210 – Software Publishers
541990 – All Other Professional, Scientific, and Technical Services
519210 – Libraries and Archives
Support—Professional: Market Research/Public Opinion
Description
Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)
Possible NAICS Codes
541910 – Marketing Research and Public Opinion Polling
541611 – Administrative Management and General Management Consulting Services
541613 – Marketing Consulting Services
541720 – Research and Development in the Social Sciences and Humanities
519290 – Web Search Portals and All Other Information Services
541990 – All Other Professional, Scientific, and Technical Services
513210 – Software Publishers
541820 – Public Relations Agencies
541810 – Advertising Agencies
611430 – Professional and Management Development Training
Support—Professional: Program Evaluation/Review/Development
Includes
PROGRAM MANAGEMENT/SUPPORT (PSC R408), CONTRACT/PROCUREMENT/ACQUISITION SUPPORT (PSC R707)
Excludes
Excludes: Program Management/Support(PSC R408); Contract/Procurement/Acquisition Support (PSC R707)
Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
541620 – Environmental Consulting Services
541330 – Engineering Services
541512 – Computer Systems Design Services
611710 – Educational Support Services
541690 – Other Scientific and Technical Consulting Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
611430 – Professional and Management Development Training
541519 – Other Computer Related Services
Maint/Repair/Rebuild of Equipment—Materials Handling Equipment
Description
Maintenance, Repair and Rebuilding of Equipment: Materials Handling Equipment
Possible NAICS Codes
811310 – Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
238290 – Other Building Equipment Contractors
561210 – Facilities Support Services
333921 – Elevator and Moving Stairway Manufacturing
333923 – Overhead Traveling Crane, Hoist, and Monorail System Manufacturing
333924 – Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing
811210 – Electronic and Precision Equipment Repair and Maintenance
332813 – Electroplating, Plating, Polishing, Anodizing, and Coloring