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The following Product Service Codes (PSCs) are commonly associated with NAICS 541830, Media Buying Agencies

PSC R708 Support—Management: Public Relations

Services
Federal Category 2.5: Professional Services — Public Relations and Professional Communications Services

PSC DA10 IT and Telecom—Business Application/Application Development Software as a Service

Services
Federal Category 1.1: Information Technology and Telecommunications — Application

Description
Support services, delivered as a service contract (SaaS or Subscription) involved with the analysis, design, development, code, test and release packaging services associated with application development projects, as well as off-the-shelf Business software.

Includes
Software that is licensed for use over a defined period of time. This can also be referred to term, temporary, provisional, or short-term.

Excludes
End-user productivity software.

Notes
Software as a Service, Service Contracts, Subscription based software provisioning, and device rentals are considered services.

Possible NAICS Codes
541519 – Other Computer Related Services
513210 – Software Publishers
541511 – Custom Computer Programming Services
334111 – Electronic Computer Manufacturing
519290 – Web Search Portals and All Other Information Services
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541512 – Computer Systems Design Services
513120 – Periodical Publishers
423430 – Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
611420 – Computer Training

PSC R617 Support – Administrative: Electronic Records Management Services

Services
Federal Category 6.2: Office Management — Office Management Services

Description
Administrative Support Services

Includes
Includes: IT solutions with the primary purpose of managing federal records; All services necessary to manage electronic Federal records, digitization of physical records, document conversion services related to federal records and IT software, hardware, and equipment, where services are the predominate portion of the contract value.

Excludes
Excludes: IT solutions with records management capabilities where the primary purpose is other than managing federal records; Services related to the management, storage, organization, retrieval, transportation, and destruction of physical Federal records (PSC R616).

Notes
Note: As defined by 36 CFR 1220.18, Electronic Records Management is the planning, controlling, directing, organizing, training, promoting, and other managerial activities related to the creation, maintenance and use, and disposition of electronic records, carried out in such a way as to achieve adequate and proper documentation of Federal policies and transactions and effective and economical management of agency operations. An electronic record is defined as any information that is recorded in a form that only a computer can process and that satisfies the definition of a Federal record under the Federal Records Act. The term includes both record content and associated metadata that the agency determines is required to meet agency business needs.

Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541519 – Other Computer Related Services
541512 – Computer Systems Design Services
561499 – All Other Business Support Services
541511 – Custom Computer Programming Services
493110 – General Warehousing and Storage
513210 – Software Publishers
541990 – All Other Professional, Scientific, and Technical Services
519210 – Libraries and Archives