Description
Market Research and Public Opinion Services (includes telephone and field interviews, focus testing, and surveys)

Possible NAICS Codes
541910 – Marketing Research and Public Opinion Polling
541611 – Administrative Management and General Management Consulting Services
541613 – Marketing Consulting Services
541720 – Research and Development in the Social Sciences and Humanities
513210 – Software Publishers
519290 – Web Search Portals and All Other Information Services
611430 – Professional and Management Development Training
541810 – Advertising Agencies
541990 – All Other Professional, Scientific, and Technical Services
541430 – Graphic Design Services

Description
Other Professional Services

Possible NAICS Codes
493190 – Other Warehousing and Storage
541611 – Administrative Management and General Management Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
541690 – Other Scientific and Technical Consulting Services
541330 – Engineering Services
711510 – Independent Artists, Writers, and Performers
541519 – Other Computer Related Services

Description
Communications Studies

Possible NAICS Codes
541910 – Marketing Research and Public Opinion Polling
517122 – Agents for Wireless Telecommunications Services
517111 – Wired Telecommunications Carriers
541519 – Other Computer Related Services
517112 – Wireless Telecommunications Carriers (except Satellite)
517810 – All Other Telecommunications
541930 – Translation and Interpretation Services
811210 – Electronic and Precision Equipment Repair and Maintenance
541820 – Public Relations Agencies
541511 – Custom Computer Programming Services

Description
Advertising Services

Possible NAICS Codes
541810 – Advertising Agencies
541890 – Other Services Related to Advertising
541850 – Indoor and Outdoor Display Advertising
541613 – Marketing Consulting Services
541820 – Public Relations Agencies
513199 – All Other Publishers
541910 – Marketing Research and Public Opinion Polling
541511 – Custom Computer Programming Services
513110 – Newspaper Publishers
541870 – Advertising Material Distribution Services

Description
Program Management/Support Services

Includes
Includes: Situations Where The Contractor is Solely Responsible for Program Management As Well As Situations Where the Contractor Provides Program Management Support to A Government Program Manager

Excludes
Excludes: Program Evaluations/Review/Dev(PSC R410); Contract/Procurement/Acquisition Support (PSC R707)

Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
541330 – Engineering Services
541690 – Other Scientific and Technical Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
541519 – Other Computer Related Services
541511 – Custom Computer Programming Services
541512 – Computer Systems Design Services
561210 – Facilities Support Services
541618 – Other Management Consulting Services
541620 – Environmental Consulting Services

Description
Data Collection Services

Excludes
Excludes: Market Research/Public Opinion to Include Telephone and Field Interviews, Focus Testing, and Surveys (PSC R422)

Possible NAICS Codes
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
923120 – Administration of Public Health Programs
541990 – All Other Professional, Scientific, and Technical Services
541611 – Administrative Management and General Management Consulting Services
541519 – Other Computer Related Services
541511 – Custom Computer Programming Services
541219 – Other Accounting Services
483212 – Inland Water Passenger Transportation
541910 – Marketing Research and Public Opinion Polling
519290 – Web Search Portals and All Other Information Services

Description
Other Special Studies and Analysis

Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
541512 – Computer Systems Design Services
541380 – Testing Laboratories and Services
541330 – Engineering Services
541990 – All Other Professional, Scientific, and Technical Services
541620 – Environmental Consulting Services
541720 – Research and Development in the Social Sciences and Humanities
541690 – Other Scientific and Technical Consulting Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
541511 – Custom Computer Programming Services

Description
Public Relations Services(includes writing services, event planning and management, media relations, radio and television analysis, and press services)

Possible NAICS Codes
541820 – Public Relations Agencies
561920 – Convention and Trade Show Organizers
541611 – Administrative Management and General Management Consulting Services
541613 – Marketing Consulting Services
541810 – Advertising Agencies
541910 – Marketing Research and Public Opinion Polling
516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
541430 – Graphic Design Services
561410 – Document Preparation Services
512110 – Motion Picture and Video Production

Description
Support services, delivered as a service contract (SaaS or Subscription) involved with the analysis, design, development, code, test and release packaging services associated with application development projects, as well as off-the-shelf Business software.

Includes
Software that is licensed for use over a defined period of time. This can also be referred to term, temporary, provisional, or short-term.

Excludes
End-user productivity software.

Notes
Software as a Service, Service Contracts, Subscription based software provisioning, and device rentals are considered services.

Possible NAICS Codes
541519 – Other Computer Related Services
513210 – Software Publishers
541511 – Custom Computer Programming Services
541512 – Computer Systems Design Services
334111 – Electronic Computer Manufacturing
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
519290 – Web Search Portals and All Other Information Services

Description
Engineering and Technical Services

Includes
Includes: System Engineering, Technical Assistance and Other Services Used to Support the Program Office During the Acquisition Cycle

Excludes
Excludes: Language Translation and Sign Language Interpretation (PSC R608)

Possible NAICS Codes
541330 – Engineering Services
541990 – All Other Professional, Scientific, and Technical Services
541512 – Computer Systems Design Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
541690 – Other Scientific and Technical Consulting Services
541620 – Environmental Consulting Services
336611 – Ship Building and Repairing
541519 – Other Computer Related Services
541611 – Administrative Management and General Management Consulting Services
334511 – Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing

Includes
PROGRAM MANAGEMENT/SUPPORT (PSC R408), CONTRACT/PROCUREMENT/ACQUISITION SUPPORT (PSC R707)

Excludes
Excludes: Program Management/Support(PSC R408); Contract/Procurement/Acquisition Support (PSC R707)

Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
541990 – All Other Professional, Scientific, and Technical Services
541620 – Environmental Consulting Services
541715 – Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
611710 – Educational Support Services
541512 – Computer Systems Design Services
813920 – Professional Organizations
541330 – Engineering Services
541519 – Other Computer Related Services
611430 – Professional and Management Development Training

Description
Legacy analog voice communications equipment, hardware, and software used to connect end users to the organization's voice systems. Includes analog transmission and transport equipment, physical communications infrastructure carrying analog signals over copper wiring (outside and inside plant), products and tools that enable or distribute voice services through on-premise analog equipment including PBX, voicemail, and handsets.

Includes
Software that is licensed for use indefinitely. This can also be referred to as perpetual, indefinite, permanent, continuous, or ever lasting.

Possible NAICS Codes
334290 – Other Communications Equipment Manufacturing
541519 – Other Computer Related Services
334511 – Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing
334210 – Telephone Apparatus Manufacturing
336413 – Other Aircraft Parts and Auxiliary Equipment Manufacturing
334220 – Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
334111 – Electronic Computer Manufacturing
334412 – Bare Printed Circuit Board Manufacturing
811210 – Electronic and Precision Equipment Repair and Maintenance
332722 – Bolt, Nut, Screw, Rivet, and Washer Manufacturing

Description
Communications Services

Possible NAICS Codes
517111 – Wired Telecommunications Carriers
516210 – Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
541519 – Other Computer Related Services
517112 – Wireless Telecommunications Carriers (except Satellite)
517810 – All Other Telecommunications
541611 – Administrative Management and General Management Consulting Services
517122 – Agents for Wireless Telecommunications Services
517121 – Telecommunications Resellers
541990 – All Other Professional, Scientific, and Technical Services
811210 – Electronic and Precision Equipment Repair and Maintenance

Description
Support services focused on local database instances, including DBAs, DBMS, and operational support. Also supports distributed platform, application and system integration resources enabling cross application development, communications and information sharing. Includes Mainframe database and middleware support.

Possible NAICS Codes
541519 – Other Computer Related Services
541511 – Custom Computer Programming Services
541512 – Computer Systems Design Services
513210 – Software Publishers
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
334111 – Electronic Computer Manufacturing
519290 – Web Search Portals and All Other Information Services
541910 – Marketing Research and Public Opinion Polling
541611 – Administrative Management and General Management Consulting Services
541990 – All Other Professional, Scientific, and Technical Services

Description
Data Analysis (other than scientific)

Possible NAICS Codes
541611 – Administrative Management and General Management Consulting Services
541720 – Research and Development in the Social Sciences and Humanities
518210 – Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
541990 – All Other Professional, Scientific, and Technical Services
541690 – Other Scientific and Technical Consulting Services
541519 – Other Computer Related Services
541511 – Custom Computer Programming Services
519290 – Web Search Portals and All Other Information Services
541910 – Marketing Research and Public Opinion Polling
513210 – Software Publishers